School Marketing Campaigns

Aug 22

My studio produces photography and video assets for all Uncommon Schools and Public Prep.

Uncommon Schools

I have worked with Uncommon Schools since 2014 creating their yearly marketing campaigns for upwards of 56 campuses across the northeast and working with them has helped us create a standard for our other school systems and their needs. Uncommon’s many campuses are located in Rochester and Brooklyn, NY; Camden and Newark, NJ; and Boston, MA. My team works directly with their marketing department to help facilitate photography sessions every fall for all of their 50+ campuses as well as senior signing days, graduations and special events including sports and media days. My team and I are on these campuses for 4 to 8 hour photo sessions where we observe classroom activity and capture slice-of-life candid moments throughout the school day as well as portraits of scholars, teachers and administration. Images are used throughout the schools and community for marketing and internal use. They can be found printed large amongst the school walls as “visual culture” to reinforce positive learning of students, to billboards, buses, community advertisements, social media, and their master website. Our team is integral in the full process from booking sessions for each school, staffing the session, post-processing and delivery of each session, and invoicing. We pride ourselves on delivering a high-quality and consistent product from school to school in a timely manner.

Skills include:

Photographers with with Canon, Nikon and Sony
Videography including audio capture for interview and b-roll capabilities
Editing capabilities
Natural light and artificial light proficient
Software including Photo Mechanic, Lighroom, Photoshop, Premiere Pro
Image sharing capabilities including SmugMug, Pixieset, Dropbox and MassvApp

Sample Designs

Career Booklet

200108_CareerBooklet_Final_Page_11 (1).jpg

Student Informational Packet

20191220_USI_Student_RT_Rochester_Brochure_v11_ReferenceOnly_Page_1.jpg

20191220_USI_Student_RT_Rochester_Brochure_v11_ReferenceOnly_Page_2.jpg

20191220_USI_Student_RT_Rochester_Brochure_v11_ReferenceOnly_Page_3.jpg

20191220_USI_Student_RT_Rochester_Brochure_v11_ReferenceOnly_Page_4.jpg

20191220_USI_Student_RT_Rochester_Brochure_v11_ReferenceOnly_Page_5.jpg

20191220_USI_Student_RT_Rochester_Brochure_v11_ReferenceOnly_Page_6.jpg

20191220_USI_Student_RT_Rochester_Brochure_v11_ReferenceOnly_Page_7.jpg

20191220_USI_Student_RT_Rochester_Brochure_v11_ReferenceOnly_Page_8.jpg

20191220_USI_Student_RT_Rochester_Brochure_v11_ReferenceOnly_Page_9.jpg

Exterior Bus Wraps

Interior Transit Ads

Snapshot of a full session

Corporate Headshots

20230426_Uncommon_Laura Lee McGovern_046.JPG

20230426_Uncommon_Cynthia Leger_1057.JPG

20230426_Uncommon_Jared McCauley_1068.JPG

20230426_Uncommon_Christie Raymo_1029.JPG

20230426_Uncommon_Amber Villacrusis_667.JPG

20230426_Uncommon_Shraddha Nunziata_1084.JPG

20230426_Uncommon_Shannon Weaton_812.JPG

Uncommon Schools - Video interviews for large format presentation

Public Prep

I have worked with Public Prep since 2023 creating their yearly marketing campaigns for their 6 Bronx campuses. My team works directly with their marketing department to help facilitate photography sessions for the beginning of the school year to periodic school events and performances, to graduation. My team and I are on these campuses for 4 to 8 hour photo sessions where we observe classroom activity and capture slice-of-life candid moments throughout the school day as well as portraits of scholars, teachers and administration. Images and edited videos are used throughout the schools and community for marketing and internal use. Our team is integral in the full process from booking sessions for each school, staffing the session, post-processing and delivery of each session, and invoicing. We pride ourselves on delivering a high-quality and consistent product from school to school in a timely manner.

Public Prep - informational videos